Our Story

Forward-Thinking Design

With an eye on the future, Brandstand in-house design team is always looking for ways to creatively improve the guestroom experience while being mindful of the hoteliers needs/wants. During the product development phase, the user experience of all stakeholders is considered.



Commitment to UL Safety Standards

All of our products are safety tested at an Intertek Lab to meet UL standards. Our US products meet UL 962A for Furniture Power Distribution Units and UL 1449 for Surge Protection Devices Standard. Our 230V products (for Europe, the UK and the Middle East) meet IEC62368-1 

Durable Products Designed for the Hotel Environment

We understand the abuse products in a hotel room can experience with continual use. Our products have been designed for durability and longevity. Brandstand's lab conducts cycle testing on the 110V and USB connections. The 110V outlets successfully passes 20,000 plug insertion and removal cycles without failure and before exhibiting pull force below specifications (>36lbs). The USBs successfully passed 15,000 insertion cycles without failure.


Exceeding Safety Standards

Tamper Resistant Receptacles -According to the National Fire Protection Association, "Each year, approximately 2,400 children suffer severe shock and burns when they stick items into the slots of electrical receptacles. It is estimated that there are six to 12 child fatalities a year related to this.” While tamper resistant receptacles are not a requirement for our category of products, our company mission is to develop the safest products as possible for the hotel environment.

Liquid Spill Testing - For enhanced safety, the Cubie Product Line was designed for and successfully passed a UL spill test conducted by our ETL testing lab. This test involves directly pouring a 1-liter water and salt solution through the 110V plus and USB ports.  The units are then tested for dielectric conductivity.  Additionally, the units are required to perform to specification after the test is conducted. 

Ease of Use

We design our products with a proven set of features specifically designed for hotel guests.  A few of the much appreciated features include: Easy to Set Alarm ClocksandConvenient Power Access. ThePass-Through Power Plug allows another device (i.e., lamp or alarm clock) to be plugged into  the same wall outlet used by a Cubie product and the Single Day Alarmfeature prevents alarm clocks from inadvertently sounding in the guest room.


Patents & Trademarks

We have sensitively designed our products with unique features and protect our brand with US Patents and Trademarks.

U.S. Utility Patents:

US 9,785,122

US 8,443,533

U.S. Design Patents:

US D735,138

US D715,225

US D636,728

US D582,984

Trade Dress Registration:

U.S. Trademark Registration No. 5,906,851

U.S. Trademarks:

Cubie®, CubieTime®, CubieBlue®, CubieMini®, CubieMod®, CubiePod®, CubieSoho®, CubieDash®, CubieFlip®, CubieTrio®, CubieDuo®, CubieDot®, CubieSpot®, CubiePoint®, CubieVia®, Brandstand®

Vision Statement

We are committed to producing high quality, durable products that have longevity in the marketplace. We strive to reduce waste and pollution and serve as an example of environmental stewardship in the hospitality industry. Our products are designed to withstand the rigors of the hotel environment, but when our products no longer meet the demands of our customers and we encourage an end of product life solution to minimize the environmental impact.


Current & Ongoing Activities

These are the steps our company has taken and continue to take to reduce our impact on the environment.

  • We shorten the supply chain to minimize intermediaries. We work to connect our supply to customers more directly. Example: Ship directly to European warehouses from Asia.
  • We constantly improve and enforce quality control measures to prevent rework an unnecessary energy/resource usage.
  • We avoid air shipments.
  • We optimize stock and manage the inventory flow so there is a low risk of unsold products.
  • Plastic housing components, mechnical parts and metal used are 50% recyclable.
  • Utilize 100% recycled packaging
  • Use minimum packing materials.
  • Factory is ISO14001 Certified.
  • 50% of components supplied by Chinese vendors are ISO14001 Certified.
  • Our Factory has EMS (Environmental Management System) in place.
  • Our Factory is a member of IPE (Institute of Public and Environmental Affairs, IPE).
  • Our Factory has an annual inspection by the local government regarding impact on soil, air, water.
  • Our US office utilizes green energy.
  • Products are designed for disassembly.

Action Plan

Our sustainability plan includes specific actions our company will take to meet its environmental goals. These are the goals we plan to accomplish.

  • We have partnered with the organization One Tree Planted and will plant one tree for every hotel that purchases our products. To date we have planted 5000 trees.

To learn more: https://onetreeplanted.org/

  • We encourage end-of-life recycling with a certified electronics recycler. Below are two resources for electronics recycling:



  • Eliminate printed user manuals and replace with QR codes - Manuals will be accessible on our website.

  • Design all new products for easier disassembly

Goals & Objectives

In an continual effort to reduce our impact on the environment we will strive to do the following:

  • All our products will be made from recycled materials and eco-friendly energy resources. 
  • Encourage our Factory to use renewable energy – solar, nuclear, wind
  • To remain mindful of our company’s impact on the environment and constantly try to improve our processes.
  • We will do everything in our power to be socially responsible and sustainable to preserve a livable environment.
  • Our development, production and supply processes will minimize environmental pollution and be 100% in compliance with environmental legislation.
  • We will employ a production process that prevents waste and reduces the manufacturing requirements for materials, energy and personnel.
  • We will consistently base all our actions on sustainability principles to protect our planet and future.